This isn’t just a case of being wise after the event but I’ve had a feeling that Droga5 wasn’t an entirely happy ship ever since the sale of a 49 per cent stake to William Morris Entertainment (WME) a couple ...
Read More »Droga5 wins Cyber Grand Prix with brilliant Giselle Bundchen campaign – but ‘cyber’ isn’t why it’s good
Part of the trick about Cannes is to enter your ad – or whatever it may be – in the right category. One regular source of confusion is the ‘Cyber’ contest, which Droga5 has just won with its campaign for ...
Read More »Pilgrim’s Choice for Karmarama and D5’s Studzinski
I see that Droga5 London ECD Nick Studzinski is off to Karmarama to be its new CCO and an equity partner. Hardly a surprise as he was probably under-employed at D5 London, which doesn’t appear to have much, if any, ...
Read More »Droga5 launches Toyota ‘Fueled by Bullsh*t
You might have guessed that the first ad to be ‘fueled by bullsh*t’ (rather coy actually) would come from Droga5 in New York. Actually the Toyota Mirai is the vehicle for the aforementioned cow manure, seemingly a viable alternative to ...
Read More »Droga5 tries (and fails) to crash Doritos Super Bowl competition for Newcastle Brown
Those pranksters at Droga5 are having more fun with the Super Bowl: last year it was a spin on Newcastle Brown not being able to afford to $4m to buy an add (it can, it’s owned by Heineken) – this ...
Read More »Christmas greetings to Forsman & Bodenfors, King James and, of course, all our readers
2014, so far, has been a good year for ads: In the UK adam&eve/DDB’s epic series for John Lewis and, this year, AMV/BBDO’s ‘Christmas is for sharing’ epic for Sainsbury’s, have propelled ads from the business pages (now and then) ...
Read More »The MAA US Agency of the Year is…Droga5
US Stand Out Agencies, Campaigns and Deals of 2014 I put these thoughts together, but before sending over to Stephen at MAA I wanted to make sure I’d made no glaring omissions. So I ran it by Jerry Judge at ...
Read More »Droga5 sprinkles its magic on Under Armour
I see that Nike challenger Under Armour (a pretty big challenger with $3bn sales) has won Ad Age’s Advertiser of the Year gong. Apparently UA’s first attempt to woo women was a bummer, with the first range going straight to ...
Read More »Droga5 makes compelling film for Kids Company charity
We haven’t seen much at all from go-go US agency Droga5 since it pitched its tent in London 18 months ago but here’s a film for charity Kids Company. It makes the point that, for thousands of children and young ...
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