Tag Archives: droga5

Droga5 in New York seems top be enjoying itself with new sports brand client Under Armour, its replacement for the departed Puma. Here we have Brazilian model Gisele Bundchen, who lives her life ‘under a microscope’ apparently, demonstrating her kick ...

It’s good to see Droga5 with mojo rediscovered and here’s a typically droll effort for new client Jockey, purveyor of men’s undergarments since – a long time ago clearly. Past and present users include Babe Ruth, General George Patton and ...

***Returning P&G CEO AG Lafley is taking a leaf out of Paul Pohlman’s book at rival Unilever by deciding to get rid of 90 or so under-perfroming brands, worth an estimated $8bn. Which may unnerve some of its agencies although ...

We weren’t too impressed by Droga5’s ‘Independence Eve’ effort for Newcastle Brown starring Stephen Merchant (D5 is imagining that the Brits won what became known as the War of Independence) but here’s a lively effort featuring a street interviewer. Are ...

Imagine if the Brits had won what became known as the American War of Independence – such is the conceit behind Droga5’s latest effort for Newcastle Brown’s ‘No Bollocks’ campaign (timed for July 3/4). This one starring Ricky Gervais’ old ...

Cannes 2014: We’ve had various luminaries giving us our top tips for Cannes and now Droga5 creative director Ted Royer’s prediction (left) has struggled through the ether. Ted, whose agency is in for numerous awards, says: “my pick this year ...

It’s been a while since we’ve seen a real cracker from Droga5 but the agency’s Sydney branch is trying to step into the breach with a new global campaign ‘Uncage’ for Tiger Beer. ‘Uncage’ refers to the onus on young ...

This should be interesting – RB (Reckitt Benckiser as was) has hired creative hotshots Droga5 in New York and Wieden+Kennedy HQ to handle three of its bigger global brands: Airwick and Clearasil for Droga5 and Finish for W+K. Interesting that ...

Nothing riles a lot of Americans more than Obamacare, the quite modest healthcare proposals (by European standards anyway) that Barack Obama has made his key policy. It’s blamed (even before it’s happened) for slowing the US economy and much else ...