Tag Archives: droga5

Kraft Foods, the so-called boring bit of the former Kraft food empire (after Mondelez was spun off with the snacks and Cadbury business) has taken the axe to its agency roster. According to Ad Age, Droga5, TBWA, The Martin Agency ...

Nick Simons (left), a group account director at Droga5 in New York, is hotly tipped to take over from the departing Kevin Dundas as boss of Droga5 in London. Simons, a Brit, made his name as a group account director ...

What ails Droga5 in London? It’s arguably the sexiest agency in the world, with founder David Droga the guy everybody wants to hear from and a big new a new investment/partnership with Hollywood talent agency WME. So Droga is where ...

What could be better than Taylor Swift covered in cats? Well quite a lot of things actually, but Droga5 manages to hit ‘Aah factor’ for Diet Coke – and plug the youthful songstress’ new album 1989, all in 30 seconds. ...

Is fizzy drink/soda advertising going the same way as booze? Here’s Droga5’s new US ad for diet Coke, which seems to bear some relation to recent beer offerings like Wieden+Kennedy’s work for Heineken. Namely: if you’re not allowed to say ...

Droga5 in New York seems top be enjoying itself with new sports brand client Under Armour, its replacement for the departed Puma. Here we have Brazilian model Gisele Bundchen, who lives her life ‘under a microscope’ apparently, demonstrating her kick ...

It’s good to see Droga5 with mojo rediscovered and here’s a typically droll effort for new client Jockey, purveyor of men’s undergarments since – a long time ago clearly. Past and present users include Babe Ruth, General George Patton and ...

***Returning P&G CEO AG Lafley is taking a leaf out of Paul Pohlman’s book at rival Unilever by deciding to get rid of 90 or so under-perfroming brands, worth an estimated $8bn. Which may unnerve some of its agencies although ...

We weren’t too impressed by Droga5’s ‘Independence Eve’ effort for Newcastle Brown starring Stephen Merchant (D5 is imagining that the Brits won what became known as the War of Independence) but here’s a lively effort featuring a street interviewer. Are ...