Tag Archives: draftfcb

Oreo picks Wieden+Kennedy for Super Bowl blitz

Wieden+Kennedy has trumped incumbent agency DraftFCB to win the task of creating new snacks company Mondelez’s Oreo campaign for next year’s Super Bowl. This is hardly a surprise as it looked like the most unequal contest in recent adland history ...

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Now Wieden+Kennedy tracks Oreo at DraftFCB

Interpublic-owned DraftFCb hasn’t had the best of times recently, losing $1bn SC Johnson to BBDO and Ogilvy, Coors to WPP and seeing bits of its Taco Bell business dribble away. Now Mondelez, the newly-minted company containing Kraft’s snacks business, has ...

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WPP sends in the Cavalry for new client Coors

WPP has unveiled its new agency – called Cavalry – set up specifically to handle new Client Coors. The agency will be based in Chicago and, initially at least, work solely on digital and traditional advertising for $170m Coors and ...

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Deutsch poaches Qian Qian from CP+B as creative director in New York

One of the bits of Interpublic that’s working well at the moment (as opposed to its embattled DraftFCB) is Deutsch and the Lowe & Partners network agency has made an interesting signing with Qian Qian (pictured) from Crispin Porter + ...

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