Tag Archives: digitas

Is Havas trying to reposition Arnold Worldwide as its lead digital agency?

We only ask because Andrew Benett, global CEO of Havas-owned Arnold Worldwide, has been waving his cheque book at digital stars again, signing two top-ranking executives from French rival Publicis Groupe’s all-conquering Digitas. Digitas creative director Kim Bartkowski (pictured) is ...

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Publicis Groupe to pay $575m for US digital specialist Rosetta Marketing Group

Publicis Groupe is making its third big bet on digital in five years by agreeing to pay $575m for Princeton-based US digital outfit Rosetta Marketing Group. Rosetta, founded in 1998, provides personality-based marketing services (analyzing the different brand choices consumers ...

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US ad agencies now get 28 per cent of all income from digital

New figures compiled by Ad Age show that US ad agencies earned $8.5bn from digital services in 2010, 28 per cent of their total income of $30.4bn. This is an increase of 16.9 per cent on 2009 when digital accounted ...

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Razorfish Sheraton win is good news for Publicis Groupe’s digital strategy

Sheraton Hotels and Resorts has appointed Publicis Groupe-owned Razorfish as its lead agency, working with PG sibling Kaplan Thaler Group. Sheraton spends around $24m in the US. Razorfish, which PG bought from Microsoft for $500m in 2009, has handled Sheraton’s ...

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Is WPP’s Possible Worldwide embarking on mission impossible?

On the face of it it seems sensible enough to pull four WPP-owned digital agencies – New York’s Schematic, Bridge Worldwide in Cincinnati, Blue Interactive in Singapore and Quasar in New Delhi – together to form global network Possible Worldwide. ...

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