Tag Archives: digitas

Publicis Groupe launches new global mobile and social media agency CRM365

You’d think that Maurice Levy’s already had enough digital media agencies with Digitas, Razorfish and two acquisitions this year in Rosetta Marketing Group and Big Fuel. But Levy (pictured), an IT expert himself in the days when computers were rather ...

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Another blow for McCann as Nescafe moves global ad account to Publicis

You can’t say it’s unexpected: Nestle recently moved its Nescafe account in the UK from McCann Erickson to Publicis and Publicis has always been Nestle’s favourite agency, not least through the close attention Publicis Groupe boss Maurice Levy has always ...

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Interpublic to launch third global media network

Interpublic is planning to launch a third global media network to add to its existing Initiative and Universal McCann operations later this year according to Matt Seiler, worldwide CEO of its Mediabrands unit. Seiler says he is fed up with ...

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Nielsen bids for online research dominance, plans roll-out to UK

Neilsen, which remains number one in the global research business thanks to its contract to measure US TV, is aiming for the the same dominance in online with a new service that measures online display ad ratings. The new service ...

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Now Arnold brings in Kryssy Bloch to manage all that new digital talent

More evidence has emerged of Arnold Worldwide’s attempt to reposition itself as a digital player with the hire of Kryssy Bloch from Ogilvy & Mather New York. The Boston-based agency, which is number two in the Havas empire to Euro ...

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