Tag Archives: digitas

Nielsen and WPP’s GroupM combine for TV and online research juggernaut

Nielsen is the world’s biggest research operation, chiefly through its giant US TV contract, while WPP owns Kantar, the second-placed researcher. WPP also owns numerous media agencies under the GroupM banner. So both friends and foes will be intrigued (and, ...

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Publicis Groupe’s ‘Team Sprint’ plays safe with basketball for ad debut

You can’t really go wrong with basketball in the US so Publicis Groupe’s ‘Team Sprint,’ the client-focussed team that won the $1bn account from Omnicom’s Goodby Silverstein last year, is relying on NBA star Kevin Durant to plug its unlimited ...

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Publicis Groupe pays €644m to scrap partnership with Dentsu

Publicis Groupe has bought back nearly all the 11 per cent stake in the company held by Dentsu (some 18m shares) at a cost of €644m. This effectively brings to an end the alliance the two companies struck ten years ...

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MediaPost’s OMMA magazine announces its digital Oscar winners

And the winners are: Gold: Digitas; Silver: AKQA; Bronze: Campfire; Creative: Deutsch; Holding Company: Group M; Design/Interactive: Digitaria; Media Planning: MediaVest; Search: Covario; Mobile R/GA; Social: Huge; Viral Video: Definition 6 and Political: SS+K. Some interesting names among them, chiefly ...

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Publicis Groupe and France Telecom team to launch €300m tech start-up fund

Publicis Groupe and France Telecom are launching a venture capital start-up fund for tech companies aiming to raise €300m. The two companies are putting in the first €150m. The new fund will be managed independently of Publicis Groupe and France ...

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