Well lots of shareholders think he isn’t, 40 per cent of them voting against the WPP reuneration committee’s decision to award digital supremo and main board director Mark Read a boost in his base salary and a big bonus last ...Read More »
We only ask because Andrew Benett, global CEO of Havas-owned Arnold Worldwide, has been waving his cheque book at digital stars again, signing two top-ranking executives from French rival Publicis Groupe’s all-conquering Digitas. Digitas creative director Kim Bartkowski (pictured) is ...Read More »
ITV ad sales in May are predicted to fall back eight per cent in May after an increase in April, meaning that it’s time for ITV’s new management of CEO Adam Crozier and commercial boss Fru Hazlitt to roll their ...Read More »
ITV is set to announce £300m profits from good old spot advertising – so why is it worrying so much about digital?
To put this into context, ITV’s anticipated pre-tax profits of £300m (due to be announced Wednesday) on a revenue of about £2bn nearly all come from the sale of TV spots (up 16 per cent over the course of the ...Read More »
At the moment in the UK the so-called terrestrial channels ITV1, Channel 4 and Channel 5 can run up to eight minutes of ads in any one hour as long as they average seven minutes an hour across the day. ...Read More »
Kellogg’s UK marketing director Kevin Brennan seemed to be suggesting it wouldn’t be such a bad idea in his recent speech to the Media 360 conference. “In the 1970s JWT and Leo Burnett were basically our marketing department,” he observed ...Read More »
Healthy yogurt brand Actimel, owned by French food giant Danone, began to suffer as bloggers in Latin America spread rumours that it was addictive, harmful to children and destroyed stomachs. So after trying conventional means of combatting this including a ...Read More »