Tag Archives: digital agency

Holler wins Mercedes UK social media account

London agency Holler has beaten off competition from Mercedes above-the-line agency AMV/BBDO, Weapon 7 and seven others to be placed in charge of social strategy and execution for Mercedes-Benz UK. The appointment has been made to help Mercedes-Benz UK engage ...

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WPP snaps up companies in the US and Hungary, launches new GroupM media unit Next

WPP’s ever-acquisitive acquisitions team have been busy bees again, snapping up newish SEattle-based advocacy firm Crowdverb and Hungarian digital marketing agency Carnation Internet Tanacsado. Crowdverb will become a part of PR giant Burson-Marsteller’s Direct Impact advocacy operation while Carnation will ...

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TBWA/365 wins Nina Ricci global digital account

Paris agency TBWA/365 has won venerable fashion and fragrance house Nina Ricci’s global digital account (which these days seems to mean most of the budget). Nina Ricci was founded in 1932 by Maria “Nina” Ricci and is now owned by ...

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Dentsu’s 360i scoops Coke social media monitoring

Japanese-owned Dentsu is doing pretty well in the Western world at the moment…allow us to repeat that, Dentsu is doing pretty well in the Western world, particularly North America. Its main US agency Mcgarrybowen has won Burger King, Sears and ...

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Publicis Groupe launches new global mobile and social media agency CRM365

You’d think that Maurice Levy’s already had enough digital media agencies with Digitas, Razorfish and two acquisitions this year in Rosetta Marketing Group and Big Fuel. But Levy (pictured), an IT expert himself in the days when computers were rather ...

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Busy bee Sir Martin Sorrell snaps up digital agency A4A in China for JWT

WPP boss Sir Martin Sorrell recently doubled his 2011 acquisition budget to £400m and he’s been busy spending some of it recently, including today’s purchase by WPP agency JWT of A4A, a digital agency founded in 2003 and based in ...

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