Mumbai-born Satish Korde is to be the new CEO of WPP’s Team Detroit, the agency CEO Sir Martin Sorrell set up six years ago to handle the network’s biggest account, Ford. His predecessor, George Rogers, is going off to be ...
Read More »Is this new Audi A6 German spot a rip-off of the Eminem Chrysler commercial?
Well this is an Audi A6 Avant on the mean streets of Munich. And this is Eminem in Detroit for Chrysler. Apparently the two motor companies, their agencies and, of course, their lawyers are getting terribly heated about this, Chrysler ...
Read More »Chrysler f-word tweet is costly for New Media Strategies
Life should be good for Chrysler at the moment, basking in the glow of the ‘imported from America’ marketing campaign and the huge impact of the Eminem Super Bowl commercial from Wieden + Kennedy. But the prevailing joy stops short ...
Read More »