Tag Archives: ddb london

While we’re still waiting for 2012’s big deal WPP snaps up French data firm

WPP is to buy a majority stake in French digital data and campaign technology marketing group Predictys. Founded in 2007 and headquartered in Grenoble, Predictys has a co-operative database which includes information from 140m opted-in consumers sourced from about 25 ...

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What a busy week: Facebook IPO fiasco, Adam & Eve goes for mind-boggling £60m, Jeremy Hunt on way out and why aren’t we on Google News?

OK, let’s take it from the top: Facebook’s IPO was a fiasco as there was clearly information available about the company’s struggle to reach ad revenue targets that were made available to some investors (the big boys) and not the ...

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Leo Burnett snaps up £50m Co-op account

Retail’s the story of the moment for UK ad agencies with Tesco’s £110m pitch lumbering into gear, the John Lewis account powering Adam & Eve into a £60m deal with Omnicom’s DDB London and now the Co-op switching its £50m ...

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