Tag Archives: David Beckham

Adidas and Nike battle could turn Olympic athletes into Shoeless Joes

‘Shoeless’ Joe Jackson was the baseball star who was banned for life following the famous ‘Black Sox’ scandal when members of the Chicago White Sox baseball team were convicted of fixing the 1919 World Series. Now some more contemporary sporting ...

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Now David Beckham squeezes in Super Bowl undies debut for H&M

In years to come they’ll be running courses at Harvard Business School on the David Beckham phenomenon – how did someone with apparently limited assets come to stand for and represent just about everything? Now Becks is to make his ...

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Now Google+ signs up David Beckham

Google’s latest social media foray Google+ has already done a good job of annoying competitors Facebook and Twitter, both complaining that the way it is incorporated in Google search results acts to their disadvantage. But the new service still needs ...

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M&V Valencia plays numbers game for Pepsi

Spain’s economy may be going down the tubes along with much of the rest of the eurozone (allegedly, we don’t believe it) but its native ad agencies are producing some interesting work. Here’s a super-cool offering ‘Numbers’ for Pepsi from ...

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Rooney Euro finals suspension poses a big problem for Nike and W+K Amsterdam

English footballer Wayne Rooney was the star of Wieden+Kennedy’s 2010 FIFA World Cup opus for Nike, although not the actual tournament alas. The commercial, headlining Rooney among other famous Nike names, was the controversial winner of the Film Grand Prix ...

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Sponsors Coca-Cola and Adidas whack FIFA boss Sepp Blatter

That’s ‘whack’ in the sense of a Mafia hit, it’s going to be very hard for FIFA president Sepp Blatter to recover from the assault launched on him yesterday by Coca-Cola and Adidas, two of FIFA’s and world football’s biggest ...

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