Tag Archives: darth vader

Is VW’s 2012 Super Bowl offering a dog’s dinner?

Volkswagen won a large share of the plaudits in last year’s Super Bowl ad fest with its ‘The Force’ ad for Passat from Deutsch featuring a precocious Darth Vader. This year for the new Beetle it’s brought back the dog ...

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Best ads of 2011: VW Passat’s ‘Darth Vader’ from Deutsch LA

It’s VW again, but this time not from DDB but Interpublic’s Deutsch LA. Deutsch’s ‘The Force’ ad for the 2012 VW Passat featuring a precocious Darth Vader was the most-liked ad in 2011’s Super Bowl, has garnered over 45m views ...

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James Hind: Car ads that push the boundaries – sometimes a little too far

We asked James Hind, the editor of carbuzz, to choose some ads which appeal to car fans and professionals. Here’s James’s view. Although adverts from many brands tend to be banned by advertising standard boards, those from car manufacturers seem ...

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Here’s VW’s Super Bowl ‘Darth Vader’ ad – all it needed was a dog

This is the top-scoring car ad in Sunday’s Super Bowl, a pretty sound effort from Interpublic’s Deutsch for the new Passat featuring an annoying little Darth Vader. Well it’s OK isn’t it? Sums up the Passat though, too sensible to ...

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