Tag Archives: dairy milk

Droga5 makes further Kraft gains as it displaces Patterson and Ross in Australia

Droga5, originally from Australia but now also one of New York’s hottest, has made further inroads into the global Kraft business with the appointment to handle Cadbury brands Boost, Cherry Ripe and Picnic in Oz. Long-serving Aussie agencies George Patterson/Y&R ...

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Kraft numbers show why it just had to gobble up Cadbury

Kraft may be the second-largest food company in the world but new first quarter numbers show that the business was going precisely nowhere until it acquired UK chocolate maker Cadbury in a hotly-contested and highly controversial $18.9bn takeover in January. ...

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