Tag Archives: crowd-sourcing

Is crowd-sourcing really the way for General Motors to go at the Super Bowl?

General Motors’ ever-controversial global CMO Joel Ewanick has decided to outsource his creative ideas (or crowd-source as we say these days) for the Super Bowl, a path followed with some success by PepsiCo’s Doritos but a bit more questionable with ...

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Volkswagen in China produces a crowd-sourced ‘People’s car’ ad blitz

Asking all the people in China for their views on what would make the perfect ‘people’s car’ is a pretty tall order (there are over one billion of them including 450m internet users) but that’s what Volkwagen and agencies Goodstein ...

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Volkswagen does dark in Canada – and invites fans to join in the fun by making another commercial

This is interesting for two reasons: Volkswagen’s advertising is getting darker, gloomy sets and angst-ridden people sometimes (all a bit Weimar Republic you might say) and, despite all the gloom, it’s inviting fans to join the fun in this campaign ...

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Who needs ad agencies? Unilever goes it alone with Peperami commercial

Unilever in the UK has chosen to use so-called ‘crowd-sourcing’ for its new commercial for the Peperami snack brand, putting the brief out to open competition and choosing a script by ad execs Kevin Baldwin and Rowland Davies. Baldwin and ...

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