Tag Archives: crispin porter+bogusky

Mcgarrybowen wins $300m Bud Light plus Adweek’s agency of the year award

Bud Light, America’s biggest beer brand, has appointed all-conquering Mcgarrybowen’s Chicago office to handle its $300m account after splitting with long-time agency DDB in October. Dentsu-owned Mcgarrybowen, headed by 72 year-old John McGarry, a former Y&R veteran, will be the ...

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Wieden+Kennedy Amsterdam launches The Dam Armada apps business

Wieden+Kennedy Amsterdam is launching The Dam Armada, a business unit of creative developers and designers set up to create digital products from apps to installations. The Dam Armada is the brainchild of Jordi Martinez who worked at Crispin Porter+Bogusky and ...

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Matthew Bull sets up The Bull-White House with MDC Partners

Former Lowe London boss Matthew Bull is setting up a new agency in New York, The Bull-White House, with backing from Toronto-based marcoms group MDC partners. MDC, which owns Crispin Porter+Bogusky and 72and Sunny among others, will own 51 per ...

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Ever-ambitious MDC Partners snaps up fashion agency Laird+Partners

Miles Nadal’s Toronto-based MDC Partners, owner of Crispin Porter+Bogusky and 72andSunny among others, has bought a majority stake in high-flying fashion ad agency Laird+Partners. Laird was founded in New York by Trey Laird in 2002 and numbers Donna Karan, Tommy ...

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Crispin Porter finds its own USP for Coke Zero

Long ago a very famous adman called Rosser Reeves invented the Unique Selling Proposition or USP. Reeves believed that ads were there to sell rather than entertain so he produced a slew of big campaigns at agency Ted Bates that ...

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Droga5 makes further Kraft gains as it displaces Patterson and Ross in Australia

Droga5, originally from Australia but now also one of New York’s hottest, has made further inroads into the global Kraft business with the appointment to handle Cadbury brands Boost, Cherry Ripe and Picnic in Oz. Long-serving Aussie agencies George Patterson/Y&R ...

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