And then there was one. Back in April Havas bought Boulder, Colorado crowd-sourcing agency Victors & Spoils in what looked to some like an audacious bet on the future, to others complete madness. Co-founder Claudia Batten was off to set ...
Read More »Irish bookie Paddy Power plumbs the sporting depths with Ryder Cup stunt
Irish bookie Paddy Power (yes, there is a real Paddy Power) constantly tries to hijack sporting events. It tried to do it at the last UK Ryder Cup golf in Wales and did so again at last weekend’s Europe/US battle ...
Read More »Bookmaker Paddy Power does Jesus for Italy launch
Buccaneering Irish bookie Paddy Power has launched in Italy, scene of an ongoing football match-fixing scandal. Why overpaid footballers should need the money is a mystery to the rest of us, but there you are. So who better than Jesus ...
Read More »Alex Bogusky bounces back into ads for new ‘made in America’ agency Made Movement LLC
Which just happens to be based in Boulder, Colorado, home of Bogusky’s former agency Crispin Porter+Bogusky, now owned by Miles Nadal’s MDC Partners. The new agency, where Bogusky is a both a shareholder and creative director, was founded last year ...
Read More »David Jones finally reveals new Havas crowd-sourcing buy Victors & Spoils
David Jones mentioned that Havas was about to buy a crowd-sourcing company when he was chatting merrily to WPP’s Sir Martin Sorrell on the radio the other day and now he’s revealed what it is: Victors & Spoils in Boulder, ...
Read More »Coke Zero scores with Crispin Porter Battleship ad
Coca-Cola’s Coke Zero ‘Enjoy Everything’ campaign from Crispin Porter+Bogusky has been a strong performer and this latest commercial highlights a tie-up between Coke and forthcoming summer blockbuster movie Battleship (pictured), which stars Rihanna among others. Once again we have aliens ...
Read More »Two top Microsoft Bing marketing executives fired for ‘mismanagement of company assets’
Microsoft has fired two senior Bing marketing executives, Eric Hadley and Sean Carver, for allegedly misusing company funds. Microsoft says:”We can confirm that as the result of an investigation, Eric Hadley and Sean Carver’s employment with Microsoft has been terminated ...
Read More »StrawberryFrog in Brazil goes boss Peralta’s way
Relief for StrawberryFrog, the maverick but financially-challenged New York advertising micro-network, is nigh. SF founder Scott Goodson has realised his 30 per cent investment in Sao Paolo agency StrawberryFrogPeralta, which he set up with Brazilian creative whizzkid Alexandre Peralta in ...
Read More »Razorfish makes creative debut for Microsoft’s Bing
Everybody can make an ad these days it seems and Microsoft has turned to Publicis Groupe-owned digital agency Razorfish (which it knows pretty well as it used to own it) for its new TV campaign ‘Bing is for doing.’ The ...
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