The new world we’re living in is uncharted territory for consumers and brands. Consumers are cautious and scared, looking for advice but only getting short-term ‘guidelines’ and brands are scrambling around in the dark trying to do the right thing ...
Read More »Some crisis talking points from Sir Martin Sorrell
S4 Capital’s Sir Martin Sorrell (below) has been speaking at CogX, described as the “global leadership summit and festival for A1 and breakthrough technology” (better than going to Cannes obviously.) Here are some of the highlights: The End of Print: ...
Read More »Ad groups line up against California with bogus case against privacy regulation
The ad business in the US is panicking mightily over proposed privacy legislation in California, forcing companies to allow consumers to opt out of the sale of their data – worldwide. At the moment opt out requests can be ignored ...
Read More »D&AD chief Burgoyne exits as awards charity cuts back
London-based awards scheme and charity D&AD (originally Designers & Art Directors) is cutting back amid the pandemic and CEO Patrick Burgoyne (left), a former editor of respected journal Creative Review, is leaving. COO Dara Lynch is taking over with chairman ...
Read More »Talon: Ada analysis shows a return to UK Out of Home
Latest data from Ada shows the UK population are returning to Out of Home with roadside traffic now at pre-lockdown levels in some regions. Talon Outdoor has reported the latest findings from its proprietary Out of Home data management platform ...
Read More »Is Keith Cartwright’s launch deal with WPP’s Grey a new adland creative model?
Timing is (almost) everything in launching a start-up, often crises like Covid-19 create opportunities for some: James Murphy and David Golding’s New Commercial Arts in the UK for example – every agency looks as big as the next on Zoom. ...
Read More »Lincoln Project aims another ad howitzer at Trump
Heaven knows what’s going to happen to America as this election year unfolds. Conservative group The Lincoln Project (after Abraham) has entered the lists again against Donald Trump with a new film ‘War zone’ hammering the president for his response ...
Read More »Has Covid-19 taken ad agencies back to where they started – in-house media handmaidens
Research firm Forrester is predicting that US agencies will lose 52,000 jobs through 2021, 35,167 in 2020 and 16,758 in 2021 to be precise. Creative agencies will be hit hardest (down 14%) with digital and media agencies down seven per ...
Read More »WPP’s Read promises action in wake of George Floyd tragedy
WPP’s Mark Read has made arguably the strongest statement of intent among agency big bosses about George Floyd, promising, among other things, an “Inclusion Council” to help make the organisation more diverse. Read said, in a Linkedin post: “the global ...
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