Tag Archives: covid-19

GroupM: global adspend to drop 11.8 per cent this year – digital stalls but it’s now the biggest sector

WPP’s GroupM reckons the the global advertising economy will lose $70 billion this year, dropping 11.8% (excluding US political advertising) to $517.5bn. With the US Presidential election the drop will be 9.9%. Next year advertising growth is expected to reach ...

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DDB welcomes back full-on McDonald’s to France

What do you miss most in lockdown? For lots of people it’s McDonald’s, judging by the enormous drive-in queues in the UK. Restaurants and cafes are reopening in France so DDB is celebrating the occasion in suitably faux-epic style. More ...

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FCB Inferno leads the (home) cheers for Premier League

Football’s back with us in the UK, albeit behind closed doors. Saw some of Manchester City and Arsenal last night and it was OK, the “fake” crowd noise didn’t intrude and there seemed to be fewer fouls and other interruptions ...

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Christian Polman: will the new agile way of working last?

Under the sustained pressure of coronavirus, many advertisers and their agency partners have been compelled to adopt new, agile ways of working in partnership. For those still able to trade – from retail to telcos, financial services to home entertainment ...

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