Everybody expected the economic data in Covid-19 to be bad but it’s still a shock when you discover quite how bad. The Uk’s OFfice of National Statistics (ONS) says UK gross domestic product (GDP) fell by 19.1% in the three ...
Read More »Lincoln Project aims for jugular (again), MullenLowe soft sells no more EU to business
It’s a funny old world when the politicos are sustaining advertising. Of all the communications we’ve seen on either side of the Atlantic (and there are other places besides, obviously) the Lincoln Project’s howitzers aimed at Donald Trump are the ...
Read More »Covid-19 fallout hits Wieden+Kennedy London
Wieden+Kennedy London is making redundancies in the wake of Covid-19 and also the sudden loss of its high-spending Three account. At the same time (and unrelated it’s said) London ECD Iain Tait is leaving as is CSO Ben Armistead. Long-serving ...
Read More »R3: global new business tumbles in 2020 – WPP agencies best in creative
Covid-19 has driven down new business globally in 2020 with global marketing consultancy R3 Worldwide estimating creative and media moves are down 37 per cent in the first five months of the year. Creative is down ten per cent, media ...
Read More »Mirror owner Reach axes 550 – will we end up with just two mass market publishers in the UK?
The UK’s Daily Mirror newspaper has survived a lot of things – even the noxious Robert Maxwell (whose shade still haunts us via the unlikely route of Buckingham Palace resident Prince Andrew and his pal Ghislaine) – but Covid-19 is ...
Read More »Coke tries to muscle in on the lockdown menu
How many more ‘happy lockdown’ ads (many majoring on food) will we see? Depends where you are; in the US, which seems to have ever more Covid outbreaks, we might be seeing them for a while yet. Interesting that Coca-Cola, ...
Read More »Boris cabal plan free daily prime time airtime – will the broadcasters play ball?
Looks like Hancock’s Half Hour, the once-daily media briefings on Covid-19, usually hosted by health secretary Matt Hancock, are about to make a comeback – although not about the virus we hope. The Government is reportedly planning to introduce “White ...
Read More »Beta Good’s Robin Gadsby: four ways companies can combat climate change post-pandemic
Changeis something we’ve seen an awful lot of these past months. Unprecedented change that has been unsettling for all of us – as individuals and as professionals. But however unsettling, such times can also be an eye-opening learning opportunity and ...
Read More »Can Deloitte Digital’s Andy Main trigger “creative transformation” at WPP’s Ogilvy?
Ogilvy is, or was, the biggest agency in WPP’s creative line-up and for WPP CEO Mark Read to achieve his promised “creative transformation” needs to be firing on all cylinders. Its new global CEO to replace long-serving John Seifert (41 ...
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