The Guardian has discovered that UK government spending on “consultants” had risen to £1.5bn in the last reported year (2017/18, post-Brexit vote) while spending among the top ten on Covid-19-related activities – including the heavyweight (and much-praised, here anyway) NHS ...
Read More »R/GA exodus is another sign of agency identity crisis
All agencies are cutting back in the pandemic, especially perhaps those owned by ad holding companies that have external shareholders to satisfy (who may be less forgiving by the end of the year if they don’t see a light at ...
Read More »Chris Jefford: why launching an agency in a recession is a better idea than you might think
By Chris Jefford, CEO and Co-Founder of Truant London Walking into our new office (aka broom cupboard) to start our agency back in 2012, all four partners flipped open their laptops to be simultaneously greeted by the headline: UK sinks ...
Read More »Boris and co. take Covid mixed messages to another level
Britain’s NHS did indeed launch its allegedly super duper track and trace app over the weekend – with a veritable advertising blitz – and, as we might have, expected it doesn’t work properly, not for everyone anyway. But the real ...
Read More »Let’s hope the Government’s track and trace app works as well as MullenLowe’s launch ad
The UK’s much-heralded track and trace Covid app is finally with us and while we might have expected another lecture from health secretary Matt Hancock or even bumbling Boris what we get is a pleasingly upbeat effort from MullenLowe reminding ...
Read More »M&C Saatchi lands ‘Stoptober’ anti-smoking bonus
Oh dear, not another one. Apparently next month is “Stoptober” in the UK when those sinners amongst us are being instructed to stop puffing away. It’s the latest initiative from Public Health England (PHE, which most of us thought was ...
Read More »World Out of Home’s #OurSecondChance from new agency NCA hits record-breaking $40m value
The World Out of Home Organization’s global #OurSecondChance campaign has so far appeared on 40,000 digital screens with an estimated donated media value to date of US$40m. This makes it comfortably the world’s biggest all-format digital Out of Home campaign ...
Read More »Havas and DAN’s Merkle make moves in a nervous post-lockdown ad world
As the business world prays for a return to normality amid threats of another global Covid-19 lockdown (one in seven people in the UK are effectively locked down already and the medics are pushing for a national ban) some brave ...
Read More »Mind your hands, face and space say men from the Ministry
Here we go again: the UK is entering what we might most charitably call semi-lockdown once more, with social gatherings limited to six people (does that include kids and of what age?) This, one suspects, will prove far from popular. ...
Read More »