Tag Archives: covid-19

Departing Roth steers a steady pandemic course at IPG

CEOs like to depart the stage on a high note and Michael Roth at Interpublic (IPG), who’s stepping down to be replaced by COO Philippe Krakwsky (both below), is doing a pretty good job during Covid-19 it seems. It wasn’t ...

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McDonald’s’ recipe for gloomy Britain – ‘A little means a lot’

Here’s another gritty slice of life from gloomy Britain from McDonald’s (London’s going into virtual lockdown following most of the north of England and Scotland) and Leo Burnett – ‘The gift’ with a teenager getting a not entirely welcome (initially) ...

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Does P&G’s in-house Secret bite off more than it can chew?

The rush to in-housing is the latest thing for agencies to worry about (pandemic aside) and here’s what seems to be a pretty creditable effort from P&G for Secret. P&G took the brand in-house about a year ago. Featuring a ...

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Grey unveils creative platform for new client Very

Retailer Very has moved to Grey and the agency has a produced a new “creative platform” – ‘Life is this Very moment’ – to try to resonate with UK consumers, who are feeling somewhat down at the moment. A new ...

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