Tag Archives: covid-19

McDonald’s’ recipe for gloomy Britain – ‘A little means a lot’

Here’s another gritty slice of life from gloomy Britain from McDonald’s (London’s going into virtual lockdown following most of the north of England and Scotland) and Leo Burnett – ‘The gift’ with a teenager getting a not entirely welcome (initially) ...

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Does P&G’s in-house Secret bite off more than it can chew?

The rush to in-housing is the latest thing for agencies to worry about (pandemic aside) and here’s what seems to be a pretty creditable effort from P&G for Secret. P&G took the brand in-house about a year ago. Featuring a ...

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Grey unveils creative platform for new client Very

Retailer Very has moved to Grey and the agency has a produced a new “creative platform” – ‘Life is this Very moment’ – to try to resonate with UK consumers, who are feeling somewhat down at the moment. A new ...

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MullenLowe and 23red among big winners from UK government’s Covid-19 campaigns

The Guardian has discovered that UK government spending on “consultants” had risen to £1.5bn in the last reported year (2017/18, post-Brexit vote) while spending among the top ten on Covid-19-related activities – including the heavyweight (and much-praised, here anyway) NHS ...

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R/GA exodus is another sign of agency identity crisis

All agencies are cutting back in the pandemic, especially perhaps those owned by ad holding companies that have external shareholders to satisfy (who may be less forgiving by the end of the year if they don’t see a light at ...

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Boris and co. take Covid mixed messages to another level

Britain’s NHS did indeed launch its allegedly super duper track and trace app over the weekend – with a veritable advertising blitz – and, as we might have, expected it doesn’t work properly, not for everyone anyway. But the real ...

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