Tag Archives: covid-19

Lisbon independent agency, O Escritório (The Office), has nailed the lockdown ad without recourse to cliché or sentimentality. This series for Lidl says “We’re here for you” in the subtlest way possible, each one making a big impact in a ...

The UK’s agency trade body the IPA has joined a number of other agency associations worldwide (unspecified) calling on clients to cough up. Actually that’s not quite what they say – the official line is they’re caling for “each members’ ...

It’s interesting observing Publicis Groupe in the coronavirus crisis: go-go CEO Arthur Sadoun is making quite touchy feely videos weekly to inspire the troops while the number of said troops seems to be reducing rapidly. But thinning the ranks seems ...

Nielsen has provided some insight into ad spending in the UK lockdown with figures for March – when the lockdown started – showing adspend on travel (down 48%) entertainment (-17%) and telecoms (-15%) plummeting. These categories were down £39m. Food ...

Donald Trump’s gonna love this one: Ford’s ‘Built for America’ from Wieden+Kennedy hymning its patriotic creds and (highly praiseworthy) recent switch of production to manufacture health worker kit amid the virus. https://www.youtube.com/watch?v=XxTUzCxeGho https://www.youtube.com/watch?v=pjqK6suf8f4 A timely spin (Ford goes back to ...

Marketing Week’s lively columnist Mark Ritson has suggested the UK government enlist a “dirty dozen” from adland to sort its garbled communications over the switch from “stay home” to “stay alert” as Covid-19 lockdown eases. Some of whom I know ...

London agency VCCP has been taking Cadbury in some interesting – and, on the face of it, downbeat directions for the past couple of years – so Covid-19 lockdown was probably irresistible. Here they are doing their community bit, neighbours ...

New figures from Ad Age show that US agencies and other communications companies (including PR) cut 36,400 jobs in April as Covid-19 struck, down 7.5 per cent. Hardly surprising as up to 20 million jobs across the US have been ...

Is the political battle over Covid-19 about semantics? Boris Johnson’s UK government is fond of a slogan – ‘Get Brexit Done’ and all that – but now there’s a battle about its shift to ‘Stay Alert’ as the UK moves ...