Tag Archives: covid-19

Former UK Prime Minister Theresa May recently criticised the world response to tackling coronavirus, highlighting the lack of international collaboration and calling for a “collective international view.” On a more local level, the ad industry has shown itself capable of ...

Clearly depends which way you look at these things. Ad forecaster WARC headlines its latest numbers: Brands cut $50 billion from global adspend in wake of COVID-19. Ouch. Then we read: Global adspend to fall 8.1% in 2020. Which, in ...

Tony Blair’s spinmeister Alastair Campbell is supposed to have said that if a poliicial story lasted more than a week then the subject of it is probably toast (Campbell denied this in a blog post, saying it depended on circumstances ...

What a difference a quarter makes. While 2019 remained gloomy for the high street, some positives still reared their heads – there were record Black Friday sales and consumer sentiment improved. Then in one fell swoop, nearly all marketing plans ...

Out of home digital media owner Ocean Outdoor is launching the Crucial Creative Competition, a £1million prize fund to help galvanise advertisers and agencies as the Covid-19 crisis begins to ease. The Crucial Creative Competition replaces Ocean’s long-running annual digital ...

Lisbon independent agency, O Escritório (The Office), has nailed the lockdown ad without recourse to cliché or sentimentality. This series for Lidl says “We’re here for you” in the subtlest way possible, each one making a big impact in a ...

The UK’s agency trade body the IPA has joined a number of other agency associations worldwide (unspecified) calling on clients to cough up. Actually that’s not quite what they say – the official line is they’re caling for “each members’ ...

It’s interesting observing Publicis Groupe in the coronavirus crisis: go-go CEO Arthur Sadoun is making quite touchy feely videos weekly to inspire the troops while the number of said troops seems to be reducing rapidly. But thinning the ranks seems ...

Nielsen has provided some insight into ad spending in the UK lockdown with figures for March – when the lockdown started – showing adspend on travel (down 48%) entertainment (-17%) and telecoms (-15%) plummeting. These categories were down £39m. Food ...