Tag Archives: covid-19

BMB’s Jason Cobbold: it’s time for real collectivism in adland

Former UK Prime Minister Theresa May recently criticised the world response to tackling coronavirus, highlighting the lack of international collaboration and calling for a “collective international view.” On a more local level, the ad industry has shown itself capable of ...

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Ocean launches Covid-19 recovery creative competition

Out of home digital media owner Ocean Outdoor is launching the Crucial Creative Competition, a £1million prize fund to help galvanise advertisers and agencies as the Covid-19 crisis begins to ease. The Crucial Creative Competition replaces Ocean’s long-running annual digital ...

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Lidl’s lockdown game is strong – in Portugal

Lisbon independent agency, O Escritório (The Office), has nailed the lockdown ad without recourse to cliché or sentimentality. This series for Lidl says “We’re here for you” in the subtlest way possible, each one making a big impact in a ...

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IPA tells ad clients to cough up in the crisis

The UK’s agency trade body the IPA has joined a number of other agency associations worldwide (unspecified) calling on clients to cough up. Actually that’s not quite what they say – the official line is they’re caling for “each members’ ...

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New Nielsen report shows ad winners and losers in March

Nielsen has provided some insight into ad spending in the UK lockdown with figures for March – when the lockdown started – showing adspend on travel (down 48%) entertainment (-17%) and telecoms (-15%) plummeting. These categories were down £39m. Food ...

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