Tag Archives: covario

Search agency Covario says tablet cost-per-clicks have overtaken desktop PCs for the first time

Leading independent search marketing agency Covario says spending on pay-per-click advertising (PPC) by its enterprise technology, consumer electronics, and retail clients was up about 33 per cent over the same period last year, and six per cent above the second ...

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We may not like Google’s latest Gmail initiative but it could be good news for advertisers says Covario

Tariq Charara of SEO agency Covario says that Google’s controversial attempt to display Gmail messages within personal research results is actually a good thing for email marketers. Tariq’s full article, with the results of his own experiments using keywords in ...

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Online search spending slows in North America and Europe but keyword prices are rising says Covario

San Diego search agency Covario’s latest Global Paid Search Spend Analysis shows that spending on online search advertising in the second quarter of 2012 by its enterprise technology, consumer electronics and retail clients was up about 17 per cent over ...

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Covario: all you need to know about online search!

Online’s share of the media market is going up in all markets, to 20 per cent and over in the US and UK for example. But search remains by far the biggest sector although there are important developments under way, ...

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MediaPost’s OMMA magazine announces its digital Oscar winners

And the winners are: Gold: Digitas; Silver: AKQA; Bronze: Campfire; Creative: Deutsch; Holding Company: Group M; Design/Interactive: Digitaria; Media Planning: MediaVest; Search: Covario; Mobile R/GA; Social: Huge; Viral Video: Definition 6 and Political: SS+K. Some interesting names among them, chiefly ...

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Can Google+ rival Facebook appeal for businesses?

Google has been wandering around in the foothills of social media for years now but its latest effort, Google+, seems to be gaining some traction with 40m users. Facebook has 800m so Google still has a way to go but ...

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