Tag Archives: coors

Anheuser-Busch InBev has named AKQA as its US digital agency for Budweiser, Bud Light and Stella Artrois, replacing Heineken at the WPP-own company. Heineken is in the process of moving its digital work to above-the-line agency Wieden+Kennedy. In US terms ...

Bud Light owner InBev is continuing to ring the changes on its key brand, moving the Canadian account to Anomaly’s new Toronto office a few weeks after dumping Mcgarrybowen in the US after just eight months in favour of roster ...

Uk agency Fold7 isn’t as famous as Heineken’s Wieden+Kennedy or Coors’ line-up of VCCP in the UK and newly-formed Team WPP (aka Cavalry) in the US but it seems to be winning the lion’s share of the world’s fourth-largest brewer ...

WPP has unveiled its new agency – called Cavalry – set up specifically to handle new Client Coors. The agency will be based in Chicago and, initially at least, work solely on digital and traditional advertising for $170m Coors and ...

More than 50 per cent of WPP shareholders are likely to vote against boss Sir Martin Sorrell’s recent pay package according to a report in the Financial Times. Advisory group Institutional Shareholders Services (ISS) says it’s advising its client to ...

WPP is to buy a majority stake in French digital data and campaign technology marketing group Predictys. Founded in 2007 and headquartered in Grenoble, Predictys has a co-operative database which includes information from 140m opted-in consumers sourced from about 25 ...

Sir Martin Sorrell has been taking time out from trying to sort a diplomatic incident ‘twixt Argentina and the UK provoked by the latter’s Y&R ‘Malvinas’ commercial, to address the US Association of National Advertisers Financial Management Conference in sunny ...

They all laughed when WPP’s Sir Martin Sorrell started to put together client-focussed teams from his sprawling empire, to pitch for the world’s biggest clients. The short-lived experiment with WPP’s Enfatico agency for Dell being the cause of the greatest ...

The latest news that Miller Coors has consolidated its $200m business in to ‘Team WPP’ throws up a number of questions that are likely to be talked about in the HQs of the global networks. The key one I would ...