Tag Archives: coors

Budweiser in, Heineken out at AKQA in the US

Anheuser-Busch InBev has named AKQA as its US digital agency for Budweiser, Bud Light and Stella Artrois, replacing Heineken at the WPP-own company. Heineken is in the process of moving its digital work to above-the-line agency Wieden+Kennedy. In US terms ...

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Bud Light win boosts new Anomaly Canada agency

Bud Light owner InBev is continuing to ring the changes on its key brand, moving the Canadian account to Anomaly’s new Toronto office a few weeks after dumping Mcgarrybowen in the US after just eight months in favour of roster ...

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Fold7’s ‘The Crate Escape’ for Carlsberg goes global

Uk agency Fold7 isn’t as famous as Heineken’s Wieden+Kennedy or Coors’ line-up of VCCP in the UK and newly-formed Team WPP (aka Cavalry) in the US but it seems to be winning the lion’s share of the world’s fourth-largest brewer ...

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WPP sends in the Cavalry for new client Coors

WPP has unveiled its new agency – called Cavalry – set up specifically to handle new Client Coors. The agency will be based in Chicago and, initially at least, work solely on digital and traditional advertising for $170m Coors and ...

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WPP shareholders gang up on CEO Sorrell over £13m pay package

More than 50 per cent of WPP shareholders are likely to vote against boss Sir Martin Sorrell’s recent pay package according to a report in the Financial Times. Advisory group Institutional Shareholders Services (ISS) says it’s advising its client to ...

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While we’re still waiting for 2012’s big deal WPP snaps up French data firm

WPP is to buy a majority stake in French digital data and campaign technology marketing group Predictys. Founded in 2007 and headquartered in Grenoble, Predictys has a co-operative database which includes information from 140m opted-in consumers sourced from about 25 ...

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