Tag Archives: colgate-palmolive

It’s quite tough in the Champion’s League of consumer goods companies at the moment as the likes of Unilever, Procter & Gamble, Colgate-Palmolive and Reckitt Benckiser struggle with higher input prices and price-conscious consumers, particular in stagnating Western Europe. Anglo-Dutch ...

Hyperactive WPP Sir Martin Sorrell (left) is at it again, it being his cunning plan to lure all the world’s biggest advertisers into bespoke WPP agencies set up just to service them. What CMO could resist it? The latest global ...

Mobile marketing is the new big thing, everyone says so: Mark Zuckerberg (ruefully as he doesn’t have enough of it), new Talon supremo Eric Newnham and possibly people who are even more influential (assuming there are any). So this big ...

Shopper marketing doesn’t sound very glamorous but the one thing clients can be relied on to do is say ‘Yes’ when they’re invited to get close to a customer wielding a shopping trolley or about to buy online. So Independently-owned ...

WPP may own 26.7 per cent of Arun Nanda’s agency Rediffusion-Y&R but the veteran Indian adman is having a high old time tweaking the tail of the world’s biggest marcoms company – and its equally combative boss Sir Martin Sorrell. ...

Indian ad agency Rediffusion may trade under the full moniker of Rediffusion-Y&R and be 26.7 per cent owned by WPP (Dentsu has 13.3 per cent) but founder and boss Arun Nanda and WPP Sir Martin Sorrell most definitely do not ...

Procter & Gamble is the world’s biggest consumer goods company but its focus has always been firmly centred on the US, symbolised by its monolithic HQ in Cincinnati. Now though CEO Bob McDonald says the company is swtching its focus ...

Airtel, the huge Indian mobile company with 110 million subscribers, has switched its account from Arun Nanda’s Redifussion agency to WPP-owned JWT leading some observers to say it’s the latest act in a long-running feud between WPP CEO Sir Martin ...