Tag Archives: coca-cola

Americans can Wayne Rooney Coke Zero blitz

Putting the ugly mug of England footballer Wayne Rooney on the side of millions of Coke Zero cans was always a high risk strategy and now executives at Coca-Cola in Atlanta have scrapped the promotion that was scheduled to run ...

Read More »

Coke still world’s biggest brand as BP drops out of Interbrand’s top 100

It’s hardly surprising that BP has taken a powder in the brand stakes following the Deepwater Horizon disaster but Interbrand’s new list of the top 100 brands which shows it dropping off the radar entirely won’t make BP marketers any ...

Read More »

Coca-Cola at war over US decision to fire Wayne Rooney

Coke is one of errant England football star Wayne Rooney’s main sponsors, contributing about £2.5m to the kid from Toxteth’s annual earnings. The team in Atlanta are less than amused at his reported extra-marital antics involving two hookers in Manchester ...

Read More »

Rooney hoping to hang on to £7 million a year endorsement deals

Judging by initial reactions among the PR and sponsorship communities it looks as if Wayne Rooney’s endorsement deals are safe for the present, despite the lurid stories at the weekend alleging his prolonged involvement with a £1200 a night prostitute. ...

Read More »

Twitter marketing trials attract Disney and Coca-Cola

Twitter is cranking up its ad revenue and business sales generation efforts with the launch of @earlybird, a limited-time deals feed which provides time-sensitive offers from advertisers. Already it has signed up Disney, which is using @earlybird for a two-for-one ...

Read More »

Vodafone tops IPL sponsors, Adidas and Coke lead in World Cup

Vodafone has emerged as the most noticed sponsor in the Indian Premier League cricket competition ahead of title sponsor DLF real estate, according to an Asia Pacific region survey by media agency MEC. Even though the FIFA World Cup hasn’t ...

Read More »