Tag Archives: coca-cola

W + K Amsterdam in air guitar mode for Coke

It’s Wieden all the way these days, this time from Amsterdam with a hymn to the joys of playing air guitar (and the singing equivalent) in a new global campaign for Coca-Cola. Could have been horribly cheesy but it isn’t. ...

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Clear Channel’s new digital ads invade the bathrooms at Chicago airport

Clear Channel is installing digital mirrors in the bathrooms at Chicago’s O’Hare airport to provide “a platform to convey gender-specific advertisements that are guaranteed to reach male and female audiences in an uncluttered environment.” Coca-Cola and Microsoft are reported to ...

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Microsoft puts Universal McCann’s $1bn media account up for review

Which is never the news you want to hear although Universal McCann, the Interpublic-owned incumbent, is on a hot streak at the moment, consolidating most of L’Oreal’s $700m and Mastercard’s $343m as well as winning new business from BMW, Mini ...

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Naked Communications partner Ivan Pollard quits for top Coke marketing job

Naked Commmunications partner Ivan Pollard has landed a top marketing job at long-time client Coca-Cola, helping to oversee the company’s efforts in ‘content, connections and integration.’ In essence this means that Pollard, 48, will be trying to steer Coke’s brands ...

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