Tag Archives: coca-cola

What will the new Swedish chef Matias Palm-Jensen do to McCann Erickson?

We’re not suggesting that Farfar founder Matias Palm-Jensen is a Muppet of course but McCann Erickson’s new chief innovation officer for Europe is surely likely to make as many waves as Jim Henson’s famous creation who baffled Kermit & Co. ...

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Del Campo Saatchi makes its advertising debut for Sprite Zero

Coca-Cola is making good use of its agencies around the world these days as it celebrates 125 years in business and multi award-winning Del Campo Nazca Saatchi & Saatchi in Argentina has produced its first campaign for Coke’s Sprite Zero ...

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Apple knocks Google off top spot in BrandZ survey

Millward Brown’s Brandz survey tries to combine image and financial performance for its rankings so Apple has surged 84 per cent over the past year to knock Google off the top spot with a brand valuation of $153bn (its market ...

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Coke and Pepsi, a tale of two English footballers

Coca-Cola became badly unstuck over its deal with Manchester United football star Wayne Rooney when his extra-curricular activities ‘forced’ the company to drop him as the face of Coke Zero. Arch-rival Pepsico meanwhile is profiting mightily from one of his ...

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Coke celebrates 125 years…must try harder

Well you be the judge, as they say, but this dreary montage (famous music aside) from McCann Erickson is hardly a fitting way to celebrate 125 years of the world’s most famous brand. Especially when, at various times, you’ve produced ...

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Coke confirms end to Rooney deal after camera confrontation

In fact it’s like placing flowers by the headstone of this particular affair as ever-controversial footballer Wayne Rooney’s marketing deal with Coca-Cola has been toast since he was revealed consorting with ladies of the night during wife Coleen’s pregnancy last ...

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Clever viral from Coke with Happiness Machine for students

This one passed me by (although not three million other people on YouTube) but the ever-excellent Brand Channel highlighted it today. It’s charming and fun and the flowers are a lovely touch. Should play very well in the UK as ...

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