Tag Archives: coca-cola

Coke cans go white to help polar bears and WWF

Coca-Cola just loves polar bears, the not-so-cuddly creatures have given the fizzy drink an unlikely winter platform for years now. As someone on YouTube points out, this ad manages to connect the North (polar bears) and South (penguins) Poles. Anyway ...

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W+K London provides a taster of its plans for Three

It’s about time the UK produced a decent mobile network campaign, too often the answer has been chucking loadsamoney at an idea that’s stale before it’s time (yes, Vodafone). T-Mobile (now part of Everything Everywhere with Orange) has produced some ...

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Coke is tops for brand engagement on Facebook with more than 34m fans

Coca-Cola, which has just appointed 360i as its global social media monitoring agency, is the most popular brand on Facebook according to leading US search marketing agency Covario. Covario’s new study measures overall brand engagement including reach (number/growth of followers), ...

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Dentsu’s 360i scoops Coke social media monitoring

Japanese-owned Dentsu is doing pretty well in the Western world at the moment…allow us to repeat that, Dentsu is doing pretty well in the Western world, particularly North America. Its main US agency Mcgarrybowen has won Burger King, Sears and ...

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Now W+K Amsterdam sets out to conquer Russia with $134m Beeline telecoms win

Wieden+Kennedy Amsterdam is arguably the hottest agency in Europe with lead creative duties for Coca-cola and Heineken to add to its Nike, EA and ESPN foundations, and now it’s making its first foray into the potentially huge Russian market with ...

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Interbrand names 2011’s 100 best brands (this time Apple makes the top ten)

And here they are (in billions of dollars) according to the big brand consultancy: 1/Coca-Cola (71.8); 2/IBM (69.9); 3/Microsoft (59); 4/Google (55.3), 5/GE (42.8), 6/McDonald’s (35.6); 7/Intel (35.2); 8/ Apple (33.5), 9/Disney (29), 10 Hewlett-Packard (28.5). These things are measured ...

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