Tag Archives: chrysler

Chrysler f-word tweet is costly for New Media Strategies

Life should be good for Chrysler at the moment, basking in the glow of the ‘imported from America’ marketing campaign and the huge impact of the Eminem Super Bowl commercial from Wieden + Kennedy. But the prevailing joy stops short ...

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Nielsen’s last word on the Super Bowl, Doritos wins on recall, VW’s little Darth Vader was the most liked

So there you are, researcher Nielsen confirms USA Today’s viewer poll more or less with Pepsico’s array of brands led by Doritos winning in the recall stakes. Most-liked was VW’s Little Darth Vader ad which, taken together with the doggy ...

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Microsoft puts Universal McCann’s $1bn media account up for review

Which is never the news you want to hear although Universal McCann, the Interpublic-owned incumbent, is on a hot streak at the moment, consolidating most of L’Oreal’s $700m and Mastercard’s $343m as well as winning new business from BMW, Mini ...

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Now Toyota turns to its Facebook friends

2010 was an annus horribilis for Toyota in the US, plagued by recalls of cars with dodgy accelerators, $48m in regulator fines and a resurgence on the part of the US big three, General Motors, Ford and Chrysler. But if ...

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Goodbye Chrysler says Fallon and Publicis Groupe

US car accounts are on the move again with Publicis Groupe’s Fallon agency dumping Chrysler to handle General Motors’ Cadillac, just a week or so after GM’s new marketing supremo Joel Ewanick dumped the Publicis-owned BBH from the account. This ...

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And we all thought car advertisers had gone respectable..

There’s a school of thought that reckons companies that were recently in the mire will revert to their bad old ways as soon as the financial crisis-induced recession recedes in the memory. And bankers, to take one rather prominent group, ...

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