Tag Archives: chrysler

Ford’s new Go Further campaign says we’re the technology masters now

Chrysler is laying on the emotion with ‘Imported From Detroit’ while we wait to see what Joel Ewanick’s new Goodby Silverstein/McCann Commonwealth construct will come up with for General Motors’ Chevrolet. With Ford, from WPP’s JWT-based ‘Team Detroit,’ it’s technology, ...

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Why don’t UK agencies use people in ads any more?

But they don’t do they? Or at least not posh ads from posh agencies. They do in the US, as you can see from a quick run-through of Super Bowl ads and the current spate of ‘real life’ mini-documentaries for ...

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Halftime in America campaign scores for Chrysler and Wieden+Kennedy

Chrysler is claiming that the four follow-up ads to Clint Eastwood’s celebrated ‘Halftime in America’ Super Bowl epic have resulted in soaring awareness levels and sales of its Chrysler, Dodge, Jeep and Ram models. Agency Wieden+Kennedy Portland is mining a ...

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Wieden+Kennedy launches second-half ad blitz for Chrysler and Detroit

‘Half-time in America’ for Chrysler, featuring Clint Eastwood, won most of the plaudits at the Super Bowl and now Wieden+Kennedy Portland has girded its loins for the second half, continuing its one-agency crusade to revive both the Italian-owned auto brand ...

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DCH in the UK rebrands as Doner to drive European expansion

UK-based integrated advertising agency DCH is rebranding under the name of its American parent company Doner; one of the world’s largest independent advertising networks, with billings of more than of $1.7 billion. The name change reflects the increasingly close working ...

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Can new $14m ad star Clint Eastwood deliver for Chrysler at the Super Bowl?

Clint Eastwood is replacing Eminem as frontman for Chrysler’s advertising during the Super Bowl tonight. The ad is to last two minutes – meaning an upfront cost of about $14m. And that’s before production and Clint’s fee are factored in. ...

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