Tag Archives: China

Publicis Groupe buys Mediagong, WPP buys China’s CIC – when’s the big deal coming?

Publicis Groupe has added yet another digital company to its vast array of same, France’s Mediagong agency which employs about 50 people and will work with Leo Burnett. Mediagong’s clients include Accor hotels, Bel, Crédit Agricole, Danone, Dessange International and ...

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Ogilvy & Mather in China sets sail up the Yangtze

No doubt with all-poweful creative director Graham Fink on the bridge, scanning the horizon for dangers ahead. WPP’s Ogilvy & Mather, which is enjoying a rich vein of form at the moment, is expanding away from Beijing and the coastal ...

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China ad ban in TV dramas has advertisers and agencies scratching their heads

Chinese regulator the State Administration of Radio, Film and Television (Sarft) is to ban ads during TV dramas from January, collecting them in blocks between programmes as is the case in South Korea. Sarft says that removing ad will “ensure ...

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Posterscope’s former US boss Hansen is charged, China’s Focus Media accused of inflating screen network numbers

Out of home media is booming across the world, especially groovy new digital offerings, but the medium continues to be bedevilled by lack of transparency and, in some cases, accusations of fraud. Former Aegis-owned Posterscope US boss Todd Hansen and ...

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Volkswagen grabs world top carmaker slot but Toyota begins fightback

Three top car consultancies are predicting that Volkswagen will grab the global top carmaker slot this year with one, JD Power, predicting VW sales of 7.8m vehicles (10.5 per cent) followed by General Motors with 7.2m, Renault and Nissan with ...

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Social media is driving the global business to business market says new GlobalWebindex report

Researcher Trendstream’s GlobalWebIndex has released its first detailed look at the social media behaviour of business to business decision makers, Social Strategy for B2B Marketing 2011. Based on interviews with 17,425 decision makers in 27 markets from July 2009 to ...

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