Tag Archives: China

TBWA McDonald’s producer John Benet finds Chinese ‘sunshine’ in advertising all too much

Poor old McDonald’s is rather accident-prone just at the moment and the corporation’s mood won’t have been improved by this film made by freelance producer John Benet (pictured), reflecting on his experiences making a commercial in China with Partizan director ...

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Is the China agency market ready for Fred & Farid?

It seems entirely appropriate that Fred & Farid, the indie Paris agency 30 per cent owned by Havas chairman Vincent Bollore, is planning to set up shop in Shanghai in a former opium warehouse. It’s also not really a surprise ...

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Publicis Groupe heads to China again – this time to snap up two experiential agencies for MSL

Publicis Groupe COO and China boss Jean-Yves Naouri (pictured) has been uncorking his cheque book again, this time buying two ‘experiential’ marketing agencies King Harvests and Luminous. King Harvest operates in a number of mainland China locations and its 100 ...

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Sorrell tells Levy: Don’t buy Chinese car agency O&R

In an extraordinary new twist to the Oriental & Rende story I posted the other day, WPP chief executive Sir Martin Sorrell (pictured) has written to his counterpart at Publicis Groupe, Maurice Lévy, warning him of the dangers of acquiring ...

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DDB moves top global creative Amir Kassaei and creative HQ to China

Omnicom-owned DDB is moving its chief creative officer Amir Kassaei and the network’s creative headquarters to Shanghai, a pretty emphatic underlining that China and the wider Far East region is where the money is these days. DDB CEO Chuck Brymer ...

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Publicis Groupe raids own field marketing shop Betterway in China crisis

News reaches me that Publicis Groupe has raided one of its most important marketing services outlets in China, after corrupt practices came to light. Betterway/Publicis Dialog, the outlet in question, is China’s largest field marketing network, with offices in Shanghai, ...

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It’s all over for marketing Saatchi boss Kevin Roberts tells MIDEM delegates

Gosh this is a bit worrying, coming from one of adland’s foremost optimists Kevin Roberts, worldwide boss of Saatchi & Saatchi and inventor of ‘Lovemarks.’ But fear not, Kevin thinks we’re moving into a new stage, away from ‘interruption’ to ...

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Publicis Groupe buys Mediagong, WPP buys China’s CIC – when’s the big deal coming?

Publicis Groupe has added yet another digital company to its vast array of same, France’s Mediagong agency which employs about 50 people and will work with Leo Burnett. Mediagong’s clients include Accor hotels, Bel, Crédit Agricole, Danone, Dessange International and ...

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