Tag Archives: China

Out of home China screens business Focus Media is worth $3.7bn

There aren’t too many Western media companies that would fetch $3.7bn at the moment, unlike China’s Focus Media which operates advertising screens in offices and retailers in China and the region. Focus, a listed company, has agreed a bid at ...

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McCann takes on production specialists with Craft

McCann Worldgroup is taking on the independent production giants like Williams Lea-owned Tag with a big production arm of its own, Craft. Interpublic-owned Craft says it is happy to work with other agencies and creative companies but has no plans ...

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WPP closes in on mystery Chinese company Huawei

Here’s an interesting one: Ad Age reports that WPP has ‘edged out’ Omnicom in what seems to have been a two-horse race for Chinese telecoms giant Huawei (‘Hway-hay’ is what you say apparently). Huawei is a global business-to-business supplier (worth ...

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DDB targets China’s ‘senior rebels’ for VW Beetle

China has lots of old people (and lots of people all ages of course) so it’s a reasonable if unconventional tactic to target these senior citizens or ‘senior rebels’ as this new ad from DDB Guon China for Volkswagen sets ...

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Publicis buys Longtuo Chinese e-commerce business

Will the next CEO of French marcoms business Publicis Groupe be based in China? He just might if it falls to Jean Yves-Naouri (pictured) to succeed Maurice Levy. Naouri, COO of PG and one of the favourites to succeed Levy ...

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Covario: all you need to know about online search!

Online’s share of the media market is going up in all markets, to 20 per cent and over in the US and UK for example. But search remains by far the biggest sector although there are important developments under way, ...

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