Tag Archives: China

WPP and Millward Brown unveil third BrandZ survey of most valuable Chinese brands

And here’s what the survey from WPP’s research company Millward Brown says: This year’s ranking shows that brands are becoming more important to the Chinese consumer. Despite a challenging economic environment, strong brands outperformed their competitors and the broader stock ...

Read More »

Dentsu boss Tim Andree sets out new China strategy

China and Japan aren’t always the best of pals (that’s enough serious political analysis for now) and Japanese marcoms giant Dentsu has therefore found it difficult to expand in its neighbour’s huge market. The traditional Dentsu model, providing absolutely everything ...

Read More »

Out of home China screens business Focus Media is worth $3.7bn

There aren’t too many Western media companies that would fetch $3.7bn at the moment, unlike China’s Focus Media which operates advertising screens in offices and retailers in China and the region. Focus, a listed company, has agreed a bid at ...

Read More »

McCann takes on production specialists with Craft

McCann Worldgroup is taking on the independent production giants like Williams Lea-owned Tag with a big production arm of its own, Craft. Interpublic-owned Craft says it is happy to work with other agencies and creative companies but has no plans ...

Read More »

WPP closes in on mystery Chinese company Huawei

Here’s an interesting one: Ad Age reports that WPP has ‘edged out’ Omnicom in what seems to have been a two-horse race for Chinese telecoms giant Huawei (‘Hway-hay’ is what you say apparently). Huawei is a global business-to-business supplier (worth ...

Read More »

DDB targets China’s ‘senior rebels’ for VW Beetle

China has lots of old people (and lots of people all ages of course) so it’s a reasonable if unconventional tactic to target these senior citizens or ‘senior rebels’ as this new ad from DDB Guon China for Volkswagen sets ...

Read More »