Tag Archives: China

And here’s what the survey from WPP’s research company Millward Brown says: This year’s ranking shows that brands are becoming more important to the Chinese consumer. Despite a challenging economic environment, strong brands outperformed their competitors and the broader stock ...

China and Japan aren’t always the best of pals (that’s enough serious political analysis for now) and Japanese marcoms giant Dentsu has therefore found it difficult to expand in its neighbour’s huge market. The traditional Dentsu model, providing absolutely everything ...

There aren’t too many Western media companies that would fetch $3.7bn at the moment, unlike China’s Focus Media which operates advertising screens in offices and retailers in China and the region. Focus, a listed company, has agreed a bid at ...

Bessie Lee sounds like a blues singer but she’s not, she’s head of WPP’s mighty media organisation GroupM in China. And now Lee (pictured), who began her career with WPP 23 years ago in Taiwan, has been promoted – to ...

McCann Worldgroup is taking on the independent production giants like Williams Lea-owned Tag with a big production arm of its own, Craft. Interpublic-owned Craft says it is happy to work with other agencies and creative companies but has no plans ...

Here’s an interesting one: Ad Age reports that WPP has ‘edged out’ Omnicom in what seems to have been a two-horse race for Chinese telecoms giant Huawei (‘Hway-hay’ is what you say apparently). Huawei is a global business-to-business supplier (worth ...