Tag Archives: China

Nestle in the legal trenches to defend $3bn Nespresso goldmine

Someone at Nestle once told me that a cup of coffee was the most profitable product in the world (all that water) and the world’s biggest food maker has profited mightily from the end product of the bean recently via ...

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New Year present for Saatchi as it lands Lenovo computers

The Consumer Electronics Show currently grinding on in Las Vegas also saw the final round pitches for a new global branding campaign for Chinese computer maker Lenovo in which Saatchi & Saatchi beat incumbent Ogilvy & Mather and hot hotshop ...

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Rivals Zenith and Magna both predict strong worldwide ad growth in 2011

The big media agencies produce reports on global ad spending by the dozen these days and Publicis Groupe’s ZenithOptimedia and Interpublic’s Magna are both at it today, more or less agreeing on around five per cent growth worldwide with the ...

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China’s Tencent launches challenge to Facebook with QZone expansion

Tencent, China’s huge instant messaging provider with 600 million users, is promising a challenge to Facebook by offering links to its QZone network to third party websites (including a Facebook-style ‘like’ button) and access to external applications. Facebook has had ...

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Agencies cosy up to Google to drive online display ad growth

Well there’s no harm in that you might say, Google is, after all, the biggest online ad distributor and agencies need to maximise their clients’ money. But according to IT site TechCrunch the relationship often goes beyond cosy with agencies ...

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Companies still all at sea in social media says Firefly Millward Brown

A new survey by Firefly Millward Brown shows that clients are still struggling to market their brands successfully in social media despite pouring an increasing amount of money into it. The survey, which FMB claims is the first global study, ...

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Publicis Groupe snaps up Johan Bjorksten’s Eastwei PR business in China – why is rival Sir Martin Sorrell so quiet?

Ever since Publicis Groupe boss Maurice Levy decided not to retire the French marcoms group has been in rampant rabbit mode, snapping up agencies here there and everywhere. Now it’s bought Eastwei Relations in China along with Swedish founder Johan ...

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