Tag Archives: China

KFC and a dash of Baileys Irish Cream wows consumers in China

Well Yum Brands, owner of KFC, hopes so anyway. The ever-alert Brand Channel has spotted this ad by DraftFCB promoting KFC with a generous slurp of what looks like Baileys Irish Cream liqueur designed to give “a taste of Ireland.” ...

Read More »

Chinese-owned MG cars gears up for European launch programme

China’s biggest carmaker SAIC is to relaunch the British MG brand it bought after its collapse in 2005 with the MG6, an all-new competitor in the Ford Focus hatchback sector of the market. When MG owner Rover collapsed SAIC agreed ...

Read More »

WPP and Ogilvy & Mather to open new agency for Chinese exporters

Blue chip ad agency Ogilvy & Mather is launching a new agency to market Chinese products to the rest of the world. O&M CEO Miles Young, who made his reputation in direct marketing in the UK before going off to ...

Read More »

Can Unilever’s Sustainable Living Plan work for everyone? Including China’s green tea drinkers?

Well it’s certainly ambitious and a step beyond the corporate social responsibility agenda espoused by most of the world’s global marketers (some would add polluters). Here it is: Two billion times a day, somebody, somewhere, uses a Unilever brand. Our ...

Read More »

KFC owner Yum Brands reveals topsy turvy global eating market

In the West we can’t get enough of Asian peasant food (noodles, sushi even) while in the Far East and, increasingly, other areas of Asia and Africa it’s fried chicken, pizza and burgers that these supposedly healthy eaters want to ...

Read More »