Tag Archives: chevrolet

We messed up on agency moves GM’s Joel Ewanick tells Ad Age

New General Motors marketing supremo Joel Ewanick has done his mea culpa bit, telling Ad Age that he “messed up” when switching Chevrolet from Publicis to Goodby Silverstein, blaming the fracas on an unintended ‘leak.’ No words for BBH alas, ...

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Fast-mover Ewanick shifts Cadillac from BBH to Fallon

He doesn’t hang around this boy and new General Motors v-p of marketing Joel Ewanick has appointed Fallon to handle the Cadillac account, just wrenched from the paws of London-based Bartle Bogle Hegarty. Since joining GM a couple of months ...

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Now GM axeman Ewanick dumps BBH from Cadillac

It’s always diverting to see a marketing director, or chief marketing officer as they’re known these days, running amok and General Motors’ new marketing chief Joel Ewanick is setting a formidable pace. He’s about to dump Britain’s Bartle Bogle Hegarty, ...

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What do BP’s problems and Chevrolet account switch have in common?

Arguably they both point to the occasional, but persistent, problem of doing business in the US. BP is receiving a terrible kicking from various American legislators and government types, starting with president Obama. So it should, you may say, as ...

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GM cops more flack in the US over Ewanick’s brutal treatment of Publicis

Well business is business but new General Motors CMO Joel Ewanick’s decision to turf the just-hired Publicis from GM’s Chevrolet account in favour of his old pals at Goodby Silverstein has rattled a lot of cages in America. Every agency ...

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Fast mover Ewanick dumps Publicis and drives Chevy to Goodby

New General Motors marketing supremo Joel Ewanick doesn’t hang around and just a few weeks after joining GM from Nissan (which he he joined only a few weeks before from Hyundai) he’s moved the key Chevrolet account from Publicis (which ...

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