Tag Archives: chevrolet

Mother wins digital foothold at GM’s Chevrolet

This one snuck under the radar a bit, apart from that of eagle-eyed Adweek, but UK indie agency Mother, which now has a thriving New York outpost, has been appointed by General Motors’ Chevrolet to handle a digital project to ...

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Chevy Volt makes low key debut with Goodby Silverstein campaign

General Motors’ much-hyped electric car the Chevrolet Volt has made a rather a low key start to life in the US, selling under 2,000 in the first two months. But GM is denying that it’s lost faith in its electric ...

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Apple wins Brand Channel’s product placement of the year prize

With product placement finally limping on to UK TV screens this week (the first was a Nestle coffee machine on ITV for a round £100,000) it’s timely to have a look at a rather more developed market, this time movies ...

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Fast mover Joel Ewanick hijacks other Super Bowl car ads for Chevrolet

There’s no stopping General Motors global CMO Joel Ewanick; irked by the big ‘consideration’ scores earned by Chrysler’s 200 (Eminem) and VW’s Passat (little Darth Vader) during the Super Bowl he apparently instructed his agencies to buy loads of online ...

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A dealer spot at the Super Bowl? Never mess with a Chevy dude

Car companies have snaffled most of the best spots in the Super Bowl, as you would for a likely audience of more than 100 million. There’ll be lots of art and poetry. So it’s intriguing that one of General Motors’ ...

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