Tag Archives: chevrolet

Is crowd-sourcing really the way for General Motors to go at the Super Bowl?

General Motors’ ever-controversial global CMO Joel Ewanick has decided to outsource his creative ideas (or crowd-source as we say these days) for the Super Bowl, a path followed with some success by PepsiCo’s Doritos but a bit more questionable with ...

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Why Big Fuel could run out of gas after losing GM

It’s difficult not to feel a smidgen of sympathy for General Motors whirlwind marketing supremo, Joel Ewanick (pictured). Clearly he’s bitten off more than even he can chew with a stupendous $5bn global creative advertising and media planning/buying review. Five ...

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Chevrolet snubs Goodby Silverstein by crowd sourcing 2012 Super Bowl campaign

General Motors’ Chevrolet is reviewing its creative account at recently-appointed Goodby Silverstein & Partners and it’s added insult to injury by choosing to ‘crowd source’ its 2012 Super Bowl campaign, inviting independent film makers around the world to submit their ...

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