Tag Archives: chevrolet

‘Chevy Runs Deep’ goes for a midnight swim

This is a charming way to sell Chevrolet’s MyChevroletApp for the Sonic, reminding you that you can take a midnight swim (that’s why the pic’s a bit murky), lock your keys in the car and still save your blushes (and ...

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Facebook IPO hit by General Motors ad switch

General Motors global CMO Joel Ewanick (pictured) has instigated a number of big waves since taking over at the US car giant and he’s just launched another one: pulling all the company’s media spend from Facebook. Facebook, of course, is ...

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Ford’s new Go Further campaign says we’re the technology masters now

Chrysler is laying on the emotion with ‘Imported From Detroit’ while we wait to see what Joel Ewanick’s new Goodby Silverstein/McCann Commonwealth construct will come up with for General Motors’ Chevrolet. With Ford, from WPP’s JWT-based ‘Team Detroit,’ it’s technology, ...

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Team WPP strikes again as DraftFCB loses Coors

Miller Coors, the North American beer venture between SAB Miller and Molson Coors, has sacked long-time Coors agency Interpublic-owned DraftFCB and succumbed to the temptations of an offer from WPP to combine the talents of JWT, Ogilvy, Y&R and Grey. ...

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Halftime in America campaign scores for Chrysler and Wieden+Kennedy

Chrysler is claiming that the four follow-up ads to Clint Eastwood’s celebrated ‘Halftime in America’ Super Bowl epic have resulted in soaring awareness levels and sales of its Chrysler, Dodge, Jeep and Ram models. Agency Wieden+Kennedy Portland is mining a ...

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Former P&G marketer John McFarland changes GM outlook to appeal to Millennials

General Motors global CMO Joel Ewanick has been busy shaking up the advertising and media buying worlds – creating a new Chevrolet agency Commonwealth from Omnicom and Interpublic and shifting the company’s $3bn media buying to Carat – partly through ...

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