Dave Newbold and Jim Eyre are creative directors at Cheil UK. Newbold (left) began his career being mentored by the likes of Malcolm Gaskin and Al Tilby, working at agencies including Burkitt DDB, DDB London, Profero and iris. Jim Eyre ...
Read More »Samsung launches Apple challenger S6 through Cheil – what happened to all those other agencies?
Samsung launched its new S6 Galaxy phones today – two variants, one with a curved screen (whatever that does) – and agency Cheil UK has signed up actor/comedian and now US chat show host James Corden to front some online ...
Read More »ECD Wilmont leaves Cheil after four years
One of London’s more interesting creative billets has become available – executive creative director of Korean-owned marcoms company Cheil. Current ECD Logan Wilmont (left) is to step down at the end of April after four years in charge. Wilmont says: ...
Read More »BBH, W+K and 72andSunny win out in $4bn Samsung ad review
Samsung appears to have concluded its global ad review – a matter of some importance as it spends at least $4bn on advertising and $11bn in all on ad-related stuff. So who’s won out? Well, according to Ad Age, which ...
Read More »Cheil provides timely reminder for Samsung
The upper echelons of adland are furiously polishing their presentations to Samsung, the world’s biggest advertiser with a budget variously estimated at $8.5bn to the gross domestic product of South Korea. But always with Samsung there’s Cheil Worldwide, the one-time ...
Read More »Channel 4’s 4Creative in the winner’s enclosure again with new Royal Ascot ad
In-house agencies never work – do they? Innocean in the US has done some good work for parent Hyundai (although a recent ad featuring an attempted suicide was a horrible howler) while Spark44 has yet to sparkle for Jaguar. Cheil ...
Read More »Samsung launches year-long UK poster blitz through Cheil and Rapport
Samsung is launching what it claims is the UK’s biggest-ever takeover of large format poster sites. The year-long push, planned and booked by Cheil UK in conjunction with OOH specialist agency Rapport, is a UK first that will see media ...
Read More »From now on ads should be no longer than five seconds says former enfant terrible Trevor Beattie
Trevor Beattie, the founder of Beattie McGuinness Bungay, did a turn at the Advertising Week Europe conference today at which he announced that 30, 60 and any other second ad above five was a waste of time and space – ...
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