Tag Archives: CDP

Shredded Wheat dumps macho challenge for Superfruity version

It’s always a shame when a great campaign runs out of gas and Shredded Wheat, the venerable breakfast cereal marketed by Cereal Partners in the UK and Kraft in the US, is famous for its ‘three Shredded Wheat’ campaign which ...

Read More »

UK government plans to end branded fag packs

Cigarette companies who argue that promotion just encourages smokers to switch brands (rather than encouraging new users to light up) will have another dilemma to chew over as the UK government announces later today that it plans to force fag ...

Read More »

Saatchi & Saatchi and the Saatchi brothers team up to celebrate 40 years

Well that’s what seems to be happening this Thursday anyway as Charles and Maurice Saatchi team up with Saatchi & Saatchi, the agency they founded and which kicked them out back in 1994, to celebrate 40 fabulous years. It just ...

Read More »

50 years since CDP was born – was this the world’s best agency?

There are lots of other contenders of course, Boase Massimi Pollitt in the UK, DDB in New York, maybe there are supporters of Crispin Porter Bogusky in the US and even Campaign Palace in Sydney. But Collett Dickenson Pearce, now ...

Read More »