Tag Archives: carat

Money troubles behind Home Depot’s switch from Initiative to Carat

Troubles over money that is as a new lower fees regime in the relationship between Interpublic’s Initiative Media and giant US retailer Home Depot seems to have led to the abrupt switch of its media account to currently all-conquering Carat. ...

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Nervous times for Carat and Aegis as Pfizer reviews $1.3bn media account

Pfizer is the biggest drugs company in the world, even more so following its $68bn mega-merger with Wyeth last year, and the fifth-largest US advertiser. So when it decided to review its $1.3bn media account there must have been a ...

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