Tag Archives: carat

Aegis to boost Isobar digital offer in US with $125m Roundarch acquisition

High-flying media buyer Aegis, whose Carat network recently won General Motors’ $3bn global media account, is planning to buy indie digital agency Roundarch for $125m. The agency, with revenue of $63m and profits of about $11m will be merged with ...

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OFT in surprise challenge to WPP and MediaCom over Brilliant Media acquisition

WPP’s ever-expanding gaggle of media companies – Mediacom, Mindshare, MEC, GroupM and Kinetic – have been on the regulators’ radar somewhere for some time (WPP probably wouldn’t be allowed to buy Aegis for example) but Sir Martin Sorrell’s outfit probably ...

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Gocompare reviews noisy ads as Moneysupermarket cranks up the volume with Mother

Price comparison website Gocompare.com is reviewing its £28m creative account according to Campaign, something we predicted it might do back in September when it moved its media account to Carat. Not before time either as the amount of nasty, invasive ...

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