Tag Archives: carat

Former P&G marketer John McFarland changes GM outlook to appeal to Millennials

General Motors global CMO Joel Ewanick has been busy shaking up the advertising and media buying worlds – creating a new Chevrolet agency Commonwealth from Omnicom and Interpublic and shifting the company’s $3bn media buying to Carat – partly through ...

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Newly-appointed Carat opens 200-strong General Motors office in Detroit

It’s one thing to win these whopper global accounts, quite another to make them work. Last year Aegis-owned Carat won the $3bn General motors global media account, mostly from Publicis Groupe’s Starcom but also from about 50 or so agencies ...

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Aegis forecasts boom time for digital in 2012/13

And doubtless in years to come too. Aegis Group CEO Jerry Buhlmann (pictured), basking in the glow of record profits and growth numbers, has found time to peer into his crystal ball (who does he think he is? Martin Sorrell?) ...

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Aegis steps up China race with eLink digital buy

Aegis Group, owner of the Carat and Vizeum media buying networks, is a force to be reckoned with these days and one of its most interesting aspects is its other business, digital agency network Isobar. In recent years the big ...

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