Tag Archives: cannes

First Effie Index shows big names top ad effectiveness charts

Which is what you’d expect really but it’s reassuring to know that Procter & Gamble, Unilever, Kraft, Nestle and Coca-Cola (all its brands presumably) haven’t been wasting all that marketing money. And neither have single brands McDonald’s, Pepsi, Coca-Cola, Chevrolet ...

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Facebook cosies up to Interpublic as it launches new ad council

Facebook, currently bedevilled by reports that its growth has stalled in the US and that older users are switching off, is forming an ad council (or client council depending on your preference) to help it generate the vast amounts of ...

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O&M boss Miles Young on why Cannes is worth it

Ogilvy & Mather CEO Miles Young is one of those urbane Englishmen running big chunks of the ad world (Andrew Robertson at BBDO, David Jones at Havas, Sir Martin of course but is he urbane?) and here he is, courtesy ...

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Cannes Lions produces yet another award, this time it’s a special St Mark’s Lion for BBH’s Sir John Hegarty

If you’re the biggest ad awards business on the planet it’s obviously in your interest to keep adding awards, one to increase revenue and, two, your profile. And the Cannes Lions awards have been adding to the list with a ...

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Diesel stays resolutely stupid with new agency Santo

Anomaly’s ‘Be Stupid’ campaign attracted much attention (and won a gong at Cannes) but when the agency and its Italian fashion client parted company abruptly last year it looked as though stupid had run its race. Not so, new agency ...

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Del Campo Saatchi in Argentina debuts first global campaign for Sony

Well we all knew the South Americans were coming and this is the first global campaign from Del Campo Nazca Saatchi & Saatchi in Buenos Aires for Sony. It’s by the celebrated creative duo Maxi Itzkoff and Mariano Serkin and, ...

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