Tag Archives: cannes

Nike’s Brazil x Brazil tops football ad table (for now)

At this rate they’ll be introducing a football (or maybe soccer, in deference to our American friends) category at Cannes soon. The ether is awash with ads featuring football and footballers and it’s going to get worse (better? Depends on ...

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Now Bill Gates catches the Cannes bug with new $1m Aid challenge

Cannes really is taking over the world; not only does it dominate the advertising (and much else) awards calendar but it’s trying to change the world too. The Bill & Melinda Gates Foundation, set up to spend some of the ...

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Del Campo Saatchi launches ‘The Great Escape’ for award-winning Andes

Much-garlanded Buenos Aires agency Del Campo Nazca Saatchi & Saatchi has produced the latest instalment in its Andes Beer campaign, ‘The Great Escape,’ this time promising to rescue people from events they don’t want to attend so they can go ...

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Can new $14m ad star Clint Eastwood deliver for Chrysler at the Super Bowl?

Clint Eastwood is replacing Eminem as frontman for Chrysler’s advertising during the Super Bowl tonight. The ad is to last two minutes – meaning an upfront cost of about $14m. And that’s before production and Clint’s fee are factored in. ...

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It’s all over for marketing Saatchi boss Kevin Roberts tells MIDEM delegates

Gosh this is a bit worrying, coming from one of adland’s foremost optimists Kevin Roberts, worldwide boss of Saatchi & Saatchi and inventor of ‘Lovemarks.’ But fear not, Kevin thinks we’re moving into a new stage, away from ‘interruption’ to ...

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Kevin Roddy to chair One Show advertising jury

Kevin Roddy, chairman and CCO of Publicis & Hal Riney in San Francisco, is to chair the advertising jury at the 37th annual One Show to be held at the Lincoln Centre during New York’s Creative Week from May 7-13. ...

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Fred & Farid makes Weight Watchers sexy

Which is fairly remarkable for a business that once had the Duchess of York as an ambassador but Havas-backed Paris agency Fred & Farid is always full of surprises. Some people are already tipping this as one to bother the ...

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German agencies, print and posters triumph at 2011 Epica Awards

Creative advertising award schemes are, by their nature, an imperfect guide to reality. If your agency doesn’t enter, your work doesn’t get considered; on the other hand, those who do enter and win may be regarded as unrepresentative of general ...

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