Tag Archives: cannes lions

Ebiquity says $45bn is up for grabs if media budgets are allocated based on ROI

Marketing analytics specialist Ebiquity has given the serried ranks of clients gathered at the Cannes Lions something to think about, claiming that better allocation of marketing spend could add $45bn annually to their bottom lines. The three-year study analysed 2500 ...

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AMV BBDO’s Trash Isles leads purpose-driven Grand Prix haul at Cannes Lions

Cannes Lions has begun cranking out the awards winners with AMV BBDO’s Trash Isles with LADBible and The Plastic Oceans Foundation winning the Grand Prix for Design (and it may win in other categories too); Corruption Detector from Grey Brazil ...

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Cannes Lions: Twitter makes its bid to hijack festival

By Jane Austin in Cannes Cannes Lions is the ultimate microcosm of the ad industry, unwittingly exposing its warts as much as its more admirable qualities. If you wanted to learn about what it’s like to work in adland, this ...

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The&Partnership’s Micky Tudor: my Top Tips for Cannes

Top Tips for Cannes I was going to start by trying to be witty and saying how this year, I have never seen less advertising – especially the sort of Lion-winning stuff normal people never get to see anyway. I ...

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Trump and Sorrell: the reality behind two great illusionists?

By Jane Austin in Cannes Were there any deliberate parallels that were being drawn between Michael Wolff’s description of the ascent of US president Donald Trump and the demise of advertising’s own Sun King Sir Martin Sorrell in the Cannes ...

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Plenty of Cannes machinations but what about the work?

Just as significant as the start of Cannes Lions week is the recent news that not-universally-popular owner Ascential has bought UK-based data firm WARC for up to £24m. WARC now runs the Effie effectiveness awards, once seen as a rival ...

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Y&R UK CCO Jonathan Burley: my Top Tips for Cannes

Top Tips for Cannes Heinz – Geoff Cartoons move me to tears with such pitiful ease (I can’t type the letters ‘U’ and ‘P’ in succession without letting out a wretched, strangled sob) that you may want to take my ...

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Hey Human’s Shnoosee Bailey: my Top Tips for Cannes

Top Tips for Cannes Nike – Nothing Beats a Londoner Well, I couldn’t leave this one out. It’s an inspiring and refreshingly honest celebration of London’s youth, culture and athletes. Moving away from the usual polished hyper-real sport advertising, the ...

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James Murphy of adam&eveDDB: my Top Tips for Cannes

Top Tips for Cannes Legendary designer William Morris said “Have nothing in your home that you do not know to be useful, or believe to be beautiful.” The words may be over a hundred years old but they’re a good ...

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