Tag Archives: campaign

Campaign founder (and scourge of numerous editors) Lindsay Masters dies at 79

Lindsay Masters, who died on December 30 aged 79, ran Campaign owner Haymarket Publishing for 40 years while majority owner Michael Heseltine was in full-time British politics, latterly as deputy prime minister under John Major. Masters, an ad salesman who ...

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Campaign publisher Haymarket claws its way back into profit

Life looked a bit grim for Haymarket, publisher of Campaign, Management Today, Brand Republic and What Car? among many others, last year after a pre-tax loss in 2009 of £3.7m. This was only the half of it as the company, ...

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IBM and OgilvyOne get smart with Rugby World Cup sponsorship on ITV

The current Rugby World Cup has rather put its bigger brother the FIFA World Cup (in audience terms anyway) to shame with some of the ads and other communications around it. IBM is sponsoring the (excellent) British television coverage on ...

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Will Gocompare’s £28m media review finally turn down the volume on annoying tenor Gio Compario?

Well we can only take so much. Price comparison site Gocompare.com’s campaign featuring bellowing tenor Gio Compario (actually a Welshman) has no doubt done wonders for the brand awareness and profits of the Esure-backed website but Gio is surely in ...

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More trouble for DDB London as £36m Virgin Media reviews

Accounts come and go of course but Virgin Media’s advertising at DDB London is worth a chunky £36m and it’s also the central plank in what now seems to be a leaky vessel, DDB’s role in masterminding all Virgin’s communications ...

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Wieden+Kennedy milks Cravendale to the max

Milk isn’t very exciting is it but Wieden+Kennedy London keeps extracting the maximum out of the stuff with its campaign for Arla’s Cravendale. First we had ‘cats with thumbs’ and now it asks the obvious but intriguing question; who first ...

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