Tag Archives: cadillac

Goodbye Chrysler says Fallon and Publicis Groupe

US car accounts are on the move again with Publicis Groupe’s Fallon agency dumping Chrysler to handle General Motors’ Cadillac, just a week or so after GM’s new marketing supremo Joel Ewanick dumped the Publicis-owned BBH from the account. This ...

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Fast-mover Ewanick shifts Cadillac from BBH to Fallon

He doesn’t hang around this boy and new General Motors v-p of marketing Joel Ewanick has appointed Fallon to handle the Cadillac account, just wrenched from the paws of London-based Bartle Bogle Hegarty. Since joining GM a couple of months ...

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Now GM axeman Ewanick dumps BBH from Cadillac

It’s always diverting to see a marketing director, or chief marketing officer as they’re known these days, running amok and General Motors’ new marketing chief Joel Ewanick is setting a formidable pace. He’s about to dump Britain’s Bartle Bogle Hegarty, ...

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